The John Lewis Partnership has today relaunched its two retail brands as ‘Waitrose & Partners’ and ‘John Lewis & Partners’ with a new visual identity and their first ever joint marketing campaign. [details]
- Profit-sharing is still a large part of the partnership package for staff….
- …so any reduction in profits can negatively impact the aisle…
- Also scope for other retailers to replicate the staff part of the model by introducing a profit-share element…
- A little more business-fixing yet to be done, methinks…
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