Wednesday 25 August 2021

Growing In-Store Visits Lead To Online Grocery Decline

For the four weeks to 14 August 2021, total till sales were up 1.1% year-on-year to £7.7bn, partially helped by the short heatwave in July, which saw sales for the week ending 24 July jump up 6.2%.

NielsenIQ said the growth was driven by 50 million more in-store visits (+12%) during the four-week period.

NamNews Implications:
  • Key for suppliers to compare by category.
  • And budget accordingly.
  • Medium and longer-term, best to try and anticipate how long it will take for online to grow from 13% to 50% of sales.
  • (again finetuned by category and channel, where possible)
  • Good NielsenIQ advice to factor in consumer uncertainty….
  • As the market reopens…

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