New HFSS Rules To Make More Space Available In Supermarkets

The new regulations concerning in-store promotion and off-shelf display of high fat, salt and sugar (HFSS) products, which will come into force in 2022, are expected to result in 26% of shelf-space in UK supermarkets being “up for grabs”, according to new research from IRI.

IRI noted that HFSS categories – including confectionery, yoghurts and fruit juices – currently make up 38% of actual store space, but this is forecast to drop to just 12% when the new restrictions are introduced.

NamNews Implications:

• ‘HFSS currently make up 38% of actual store space, but this is forecast to drop to just 12%’
• (note also chilled category impact)
• Best keep in mind that any category/brand hoping to optimise space released…
• …will need to at least match HFSS financial performance, sales and gross profits, vacating the space.

#HFSSRetailSpace