Tuesday 11 January 2022

Aldi Won Christmas On Social Media

Analysis by Social Media Management platform Maybe* ranked the major supermarkets according to those who most successfully engaged customers from social media posts across Facebook, Twitter and Instagram.

The analysis showed that whether it was gin or caterpillar shaped birthday cakes, Aldi led the way throughout 2021 in the social media stakes with its ongoing disputes with Marks & Spencer.

NamNews Implications:
  • Humour: a high-risk, high payoff strategy.
  • Requires careful handling, reader-insight, and generosity...
  • …but ‘Bingo’ if it strikes a chord.
  • (and is worth/easy to pass on/re-share)
  • We are entering even more serious, inflationary times...
  • ...but well-placed humour has to pay dividends.
  •  But it needs to translate to sales, rather than simply leave a warm glow...
  • (but feeling better helps!)
#Controversy #competition #Humour

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