Friday 11 February 2022

Morrisons Introduces Plastic-Free Toilet And Kitchen Roll Packaging

Morrisons has launched paper-wrapped toilet and kitchen rolls as part of its drive to reduce plastic waste.

The paper packaging, which is responsibly sourced and FSC certified, is fully recyclable with the toilet paper and kitchen sheets themselves are also made using recycled paper.

Morrisons jumbo kitchen rolls cost £3 (for a two pack) and the toilet rolls £3.50 (for a nine pack). The retailer highlighted that this is much cheaper than some other eco paper-wrapped products which can be as high as £2.80 for a single kitchen roll and £9 for nine toilet rolls.

NamNews Implications:
  • Given the extent to which tissue is a narrow-margin business…
  • …this pricing differential is going to be problematic…
  • …at least for suppliers.
#BrandOwnLabelPremia #TissueProfitability #ScaleEconomies

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