The deal will see Just Eat Go, the firm’s white-label delivery service formerly known as Jet Go, support not only Tesco Whoosh but also its One Stop chain and Booker’s symbol brands – Premier, Londis, Budgens and Family Shopper.
Just Eat launched its Delivery-as-a-Service platform offering in June, initially with Co-op. It enables brands to receive customer orders through their own websites and apps while tapping into Just Eat’s technology infrastructure and network of independent couriers to offer on-demand and scheduled deliveries to customers’ homes.
Just Eat Go’s Commercial Director, Tom Baxter, noted that the collaboration with the grocery giant highlighted the flexibility of its fulfilment network.
“Our new partnership with Tesco demonstrates the diverse range of retailers who are utilising our service, from community retailers such as One Stop, to big brand grocers including Tesco Whoosh,” he said.
“With Just Eat Go we empower our partner brands to respond even more quickly to the rising demand for rapid fulfilment, something that will be particularly important as we head towards the busy festive season.”
Tesco also works with Uber Eat’s white-label offering Uber Express and last-mile delivery firm Stuart to deliver Whoosh orders. Last week, it was revealed that Whoosh is starting to offer its customers the opportunity to do full-basket shops by utilising Stuart’s network of car- and van-driving couriers.
During its last financial year, Tesco’s online sales rose by 11.4%, driven primarily by volume growth, including a 2 percentage point contribution from Whoosh after a near 60% year-on-year increase in orders.
In a results call with analysts last month, the group’s CEO, Ken Murphy, said: “It’s now a really meaningful business. It’s now growing at a really rapid rate. It has, we believe, some real competitive advantage that we want to exploit. So, you can see further investment in that. I think there’s quite a long way to go before we would say that model is mature.”
NamNews Implications:
Just Eat launched its Delivery-as-a-Service platform offering in June, initially with Co-op. It enables brands to receive customer orders through their own websites and apps while tapping into Just Eat’s technology infrastructure and network of independent couriers to offer on-demand and scheduled deliveries to customers’ homes.
Just Eat Go’s Commercial Director, Tom Baxter, noted that the collaboration with the grocery giant highlighted the flexibility of its fulfilment network.
“Our new partnership with Tesco demonstrates the diverse range of retailers who are utilising our service, from community retailers such as One Stop, to big brand grocers including Tesco Whoosh,” he said.
“With Just Eat Go we empower our partner brands to respond even more quickly to the rising demand for rapid fulfilment, something that will be particularly important as we head towards the busy festive season.”
Tesco also works with Uber Eat’s white-label offering Uber Express and last-mile delivery firm Stuart to deliver Whoosh orders. Last week, it was revealed that Whoosh is starting to offer its customers the opportunity to do full-basket shops by utilising Stuart’s network of car- and van-driving couriers.
During its last financial year, Tesco’s online sales rose by 11.4%, driven primarily by volume growth, including a 2 percentage point contribution from Whoosh after a near 60% year-on-year increase in orders.
In a results call with analysts last month, the group’s CEO, Ken Murphy, said: “It’s now a really meaningful business. It’s now growing at a really rapid rate. It has, we believe, some real competitive advantage that we want to exploit. So, you can see further investment in that. I think there’s quite a long way to go before we would say that model is mature.”
NamNews Implications:
- In a nutshell, Tesco are:
- Growing online
- Increasing speed of quick-response retail
- Outsourcing high-cost fulfilment
- And making it work financially
- All at the expense of rivals
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