Showing posts with label Tesco new value own labels. Show all posts
Showing posts with label Tesco new value own labels. Show all posts

Wednesday 23 March 2016

Tesco Takes On Discounters With Seven New Value Own Label Ranges, So?



                                                                                                                                pic: Marketing Week

News that Tesco stepped up its fight against the discounters yesterday by launching a host of new value-orientated own label ranges in the fresh produce and meat categories raises some questions:
  • What are the chances of Tesco value-labels possibly being perceived as 'cheap' versions of the Tesco brand, a downward stretch, whilst discounter surrogate labels look equivalent to brands in quality, an upward stretch?
  • Same quality, same price, different perception...?
  • ...and the ultimate question being: Which customer is more likely to say “Wow”?