Showing posts with label traditional media. Show all posts
Showing posts with label traditional media. Show all posts

Friday 13 November 2015

Cable companies cut ads because of Netflix - another nail for broadcast media?

According to Business Insider, major TV networks are so scared of Netflix they've actually started showing fewer ads, often up to 50% ad-reductions during reality shows, in a bid to lure back younger viewers.

Add to this the increasing use of streaming services and ad-blockers to anticipate a future where brand owners will switch to Seth Godin's permission-marketing - the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them - to appreciate that it is time for a fundamental rethink in how we communicate  brand benefits.

Those who recognise the new power of the best consumers to ignore marketing, and realise that treating people with respect is the best way to earn their attention will re-allocate funds to social media with messages that respond to real consumer need..., while the rest stick with their increasingly old fashioned knitting...