A watch for blind people, being bought by sighted people

Pic: Kickstarter                   

The Bradley Timepiece, a watch designed for blind people and named after Bradley Snyder, a Paralympian gold medallist who lost his sight in Afghanistan, is up for design of the year at London's Design Museum. But it's mostly being bought by sighted people, writes Chris Stokel-Walker at the BBC.

Designed to touch and see, around a groove in the centre a ball-bearing rotates to mark the minutes. Around the edge of the watch, another ball bearing rotates to tell the hours.

Realising that less than 10% of visually impaired people can read braille, with a constant battle between functionality and producing a beautiful object, the designers eventually found a solution - a magnet underneath the metal watch face would control two rotating ball bearings for hours and minutes.

Snyder became involved because of his need to use a watch that did not highlight him as someone with a special need. “I love the idea of using the same thing that everyone does. And I want to feel as normal as possible."

With the watch now named the Bradley, there was an appeal on Kickstarter, the crowdfunding website, in July last year - 3,681 people from 65 different countries backed the project, donating a total of $594,602 (£357,290). It will be available for sale from May in the US, with the UK and Europe likely to follow later. According to the BBC, a further 1,000 people have since pre-ordered the watch online but only 1-2% are visually impaired….

A great example of thinking outside the box, breaking away from the erroneous stereotype that visually impaired people are not fashion-conscious...

More details and pics on the Kickstarter site

Nasa explains mysterious “light” on surface of Mars shown in rover pictures...

A Lidl more class please...?

Plans for a Lidl branch in Eastwood, Essex may be turned down for a second time because the building is too boring.

Proposals for a store bigger than an Olympic-size swimming pool at the corner of Progress Road and Rayleigh Road have divided the public. Eastwood Residents’ Association and three-quarters of visitors to a consultation have backed the scheme, but nearby businesses, a 53-signature petition and 78 letters have objected.

Planning officers have recommended Southend Council throw out the plans, as they say a landmark building is needed at the entrance to the Progress Road Industrial Estate.

A pointer for Lidl in terms of keeping pace with the upward adjustment of its place in UK society?

Hammer & Nails, the Nail Shop for Man-NAMs

                                                                                                                                           pic: LA Times
Given the increasing rigors and need for perfection in managing major accounts, it is vital that male and female NAMs operate on an equal footing...

This new service in LA is designed to ease sore muscles of athletic and active men. The Sports Pedicure features hot stones, Hammer & Nails Signature Scrub, foot and leg massage, reflexology, and a hydrating mint clay mask, which stimulates blood circulation. It also includes nail trimming and shaping, cuticle oil and grooming, moisturizing, hot towel wrap, and paraffin treatment.

In fact, all those little things that make a difference to the busy man-NAM, who may feel that out-of-sight is out-of-mind...

Too busy?
For those NAMs not wanting to sacrifice an entire afternoon in a busy schedule, the salon owners have responded to requests from loyal clients who want to stop by and receive a quick treatment before a big meeting, by designing the Express MANicure/Pedicure, that includes nail trimming and shaping, light cuticle grooming, and moisturizing treatments.

Hammer & Nails currently have 1 outlet in LA, with plans to open further branches throughout the US.

Hopefully, it won't be too long before the company respond to pent-up demand by increasing their foot-print to include the UK...

Amazon penetration....

Yesterday I took delivery of a package from Amazon.

It was due between 1230 and 1330 so at 1130 I did a parcel-check to find that ‘Leo’ was currently four streets away on delivery 30, and still had 33 deliveries to make before reaching me at 1245…

Scarey….in terms of both coverage-density and numbers of their deliveries…

7-Eleven bringing real convenience to the UK?

Given the news that 7-Eleven may be re-entering the UK market, it would be unwise to assume that this will simply be a re-iteration of our UK experience in the nineties...

In fact, it could be said that the only way to anticipate their potential influence is to visit some branches in Tokyo...

My personal memories may lend some insight:

There, in the same small outlets you will find a comprehensive range of goods and services catering for every convenience need, with hyper-efficiency.

With 75% of the range permanently in stock, the remaining 25% is rotated up to three times a day, based on customer need:  milk for the school-kids in the morning, bottled water for office workers at mid-day and alcoholic beverages for tired NAMs on the way home in the evening....

A bank of ATMs and terminals for paying utility bills, a small microwave oven for heating snacks line one wall, with newspapers, magazines, books and mail-order pickup facilities lining another.

Outside a home-delivery moped is parked, ready to deliver even 1 SKU orders when required. Whilst the 3,000 SKU shop stocks a handbag-size hairspray, a nearby sub-depot stocks all sizes and variants, allowing the shop to offer a range of 60,000 SKUs to those wanting home delivery...

Oh, in terms of convenience, you will find a branch at the base of most high-rise apartment blocks, with the occupants referring to 7-Eleven as their refrigerator, as convenient to access (a lift-ride away) as the correspondingly small refrigerator in their kitchen...

Frictionless commerce - what other businesses can learn from Amazon

With the move to smoother, quicker, and easier transactions using a combination of f-commerce and mobile payments, to virtual wallet options and NFC, frictionless commerce is becoming widespread.

However, whilst retail may appear to be leading the way in many cases, it can be easy to underestimate the lead that Amazon has gained over all other players...

Using data collection and one-to-one correspondence that would be intrusive were it not the fact that it is so accurately focused on real need, Amazon has become an indispensable buying-tool for many...

Moreover, by perfecting their 1-click approach - and combining it with Prime status to eliminate delivery costs - their model optimises impulse purchase

In fact, in my own case, I have had to remove the Amazon UK icon from my home page in order to cause me to think a fraction longer about real need while I source the site via Google...

However, as online practitioners strive to emulate their rival's 1-click KPI, Amazon's real USP has to be their frictionless returns policy...

In fact, any aspiring online operation has to experience a heartbeat-missing moment when they realise that Amazon's returns process is easier than 1-click, the ultimate online standard... 

Shop where you borrow instead of buy - making do via the sharing economy...

                                                                                                                                  pic: Leila Berlin
According to The Guardian, the most popular items in Leila, Berlin's first "borrowing shop*" are the electric drills.

But it's not worth that person buying their own tools, said founder Nikolai Wolfert. "The average electric drill is used for 13 minutes in its entire lifetime – how does it make sense to buy something like that? It's much more efficient to share it."

Scarey...

Members can borrow anything from board games to wine glasses, fog machines to hiking rucksacks, juicers to unicycles. All they need to do to become members is drop off an item of their own.

Virtual tour of Leila here

Borrowing shops are under development in several Berlin districts, with similar projects being set up in Kiel and Vienna. In Berlin-Wedding, 80 artists are working with recycled materials to build Berlin's first "indoor treehouse", which will eventually serve as a "local public thinktank". In Neukölln, the Trial & Error culture lab organises swaps for artists' materials and fashion items.

At the more commercial end of the spectrum, Deutsche Telekom recently helped launch the social network wir.de, which allows neighbours to swap tools and services and sets up communal "toy boxes" in playgrounds around Berlin.

Whilst the idea of the "share-economy" is developing well elsewhere (i.e. Airbnb, which matches travellers to people with rooms to rent, and car2go and even M&S offering customers discounts in exchange for unwanted clothes, which are then donated to Oxfam) there is a sense that the shift away from ownership towards functionality is nowhere as tangible in Europe as in Berlin.

If you add share-economy drivers to consumers increasingly ‘making do’, it may begin to explain the difficulty of driving demand above flatline levels in many categories, everywhere…

And going back to drills, it is well known that drill manufacturers sell millions of ¾ inch drill-bits, not because people want drill-bits, but because they need ¾ inch holes, however produced...

In other words, the most insidious competition can be a product or service that replaces traditional ways of meeting needs. Therefore, training ourselves to focus on functionality and real need instead of want, can help us to anticipate and survive the shock of third-party innovation, hopefully….

* See video on how Leila works in practice here