Friday 26 November 2010

Extending the BOGTF into product innovation…?

Pic: Andrew Sullivan
With Buy-One-Get-Two-Free rapidly gaining traction on the sales side, it was only a matter of time before marketing found a way of catering for niche-appetites and reducing packaging via the "cherpumple", a three-layer cake (yellow, spice and white) with a pie baked inside each layer (cherry, apple, pumpkin)... Full details including slideshow & Recipe on Wall Street Journal site
Have a multilevel weekend-fest, from the Namnews Team!

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