Monday 13 December 2010

Can you see me in this? Mobiles in the changing room:

Shoppers sending pictures of prospective purchases by Smartphones are altering habits on the high street

Phone companies on the lookout for trends in the millions of texts, calls and internet searches made every hour have identified hotspots around store changing rooms as shoppers photograph themselves trying on new outfits then beam the images to friends for an instant verdict.

Young fashion shoppers "spend longer and longer in changing rooms . . . They go in and put on two or three outfits, take pictures, send them to friends and wait to get their opinions back"

However the real money quote: "We know they are doing it because we can see messages going out from a particular corner of a store." Vodafone............

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