Tuesday 25 January 2011

Tesco to open Beauty Salons

According to Marketing magazine, the strategy includes beauty services such as hairdressing and manicures, and an improved range of premium beauty products.

The salons will look like separately-branded concessions, called Your Beauty Salon within Tesco Extra stores and offer haircuts from £12.50 and leg waxing from £10, among other services.

Following trials of nail-bars and eyebrow threading in 4 stores, the "shop-in-shops" will open in Leicester and Chesterfield next Monday (31 January), as the supermarket makes inroads to the "huge opportunity" offered by beauty.


A no-brainer for Tesco (think about it), this is a serious breakthrough that raises important issues for suppliers, not least of which include prices and terms disparities between salon and retail channels.

For Tesco branches, it will be important to meet/exceed current store sales and profit per sq ft. KPIs in their salon area, so every little help from suppliers will be appreciated…

Finally, a long-awaited opportunity for suppliers to convince traditional UK hairdressers that a retailing opportunity exists in beauty salons?

Time for hairdressers to request some relevant training from relevant suppliers, fast…

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