Friday 28 October 2011

Debenhams launches first virtual pop-up stores in the UK

Customers with an iPhone or iPad2 can now virtually try on invisible Debenhams'party dresses at cultural hotspots around the country.
After downloading a free app from Apple, customers standing in Trafalgar Square can scan the area using their camera function, until they discover the 10 invisible party dresses nestling between the famous bronze lions or peeping out from behind the pillars of the National Gallery.
Shoppers can then virtually try on the dresses without changing room ordeals, and make a Facebook upload for an instant reaction from friends.
Virtual stores will be popping up from today until October 29 in Glasgow (George Square), Birmingham (Centenary Square), Manchester (Albert Square) and Cardiff (Cardiff Castle), all at a 20 per cent discount.
Just imagine the excitement generated by groups of shoppers in simultaneous engagement on an evening out, or even properly ‘out, out’ (Micky Flanagan)
Ever get the feeling that yesterday’s ‘normal’ shopper-engagement initiatives have just been rendered a little passé?
Despite that, why not have a really engaging weekend, from the Namnews Team!

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