Tuesday 12 June 2012

Auchan opens first bio-supermarket Coeur de nature

Auchan has opened its first organic supermarket in Bretigny-sur-Orge. The supermarket has a sales area of ​​1,000 square meters. "We offer everyday products that consumers need to eat organic," says Guy Verdier, CEO of Coeur de Nature. There are in addition to the obvious products, natural products, cosmetics, and baby products. A total of 13,000 products in store, including 2,000 of the house brand.

We have deliberately chosen to sell mostly products of specialized brands in the store. The family business wants to make organic goods more widely available to everyone, although the price remains the biggest obstacle. That is apparent from an examination of l'Agence Bio. For 77 percent of consumers who do not buy organic products, the price appears to be the main obstacle.

Source: Le Figaro

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