Thursday 30 May 2013

Aldi - hard discounting to themed promotions for the royal savvy shopper

Ever wonder why Aldi retain share after a downturn? Obviously in a recession they pick up students and oldies who tend to remember a bargain, and often treat them royally...

However, a new dimension has entered their marketing mix in the shape of themed promotions pushing categories, in limited range discounting (although you would never know it). 

Those in doubt may be reading the wrong newspapers. Why not take a look at The Daily Mirror, check the links and see if any of your promos match up to Aldi’s latest..?

This month Aldi have:

Light bites
Try our three yummy recipes – perfect for al fresco dining.
Al fresco delights: Easy-to-make summer recipes for BBQs and picnics

Baby boom
Everything you need for when your bundle of joy arrives.
Baby love: Take advantage of Aldi's baby and toddler event in stores today

Starry night
Tent-astic deals for the ideal family staycation.
Carry on glamping: Aldi's guide to the great outdoors

Ah, go on, take a look, you’ll be in good company -  Aldi are even advising Kate & Wills to take note of their baby promotion….

Seriously, is it time you did something about Aldi, seriously?

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