According to The Washington Post, Mondelez, says it's planning to debut a grocery shelf in 2015 that comes equipped with sensors to determine the age and sex of passing customers. Hooked up to Microsoft's Kinect controller, the shelf will be able to use basic facial features like bone structure to build a profile of a potential snacker.
While pictures of your actual face won't be stored, aggregate demographic data from thousands of transactions will be used to funnel appropriate products for impulse purchase....
It remains to be seen whether the resulting privacy-agro will the negate the obvious advantages of shelf optimisation...
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