Friday 9 May 2014

NIVEA Child-minder App

The app that helps you locate your kids on the beach via a sunscreen print-ad cutout bracelet.

This app is a tool for you to monitor your kid’s location, designed by Nivea Brazil and their agency FCB. Detach the bracelet from the NIVEA SUN Kids print on Revista Veja (04/23/2014 edition), download this app and use the Bluetooth 4.0 technology to monitor who is using the bracelet up to a distance of approximately 30 meters.

You can set an alarm to sound at the distance you define, within an approximate range.
See the clip here

A no-brainer for beaches everywhere, but why stop at beach-applications when kids need watching 24/7...

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