Tuesday 8 July 2014

‘Share your meal’ – for NAM foodies everywhere

Given the 24/7 nature of the ‘day-job’, busy NAMs may not feel like cooking an evening meal, or even eating out?

Shareyourmeal has identified 75,000 home cooks across the world that are prepared to share meals with people that don’t have time to cook for themselves. The cooks prepare meals in their homes, and share them at cost with customers, living in the neighbourhood.

In other words, NAMs can now find out what meals their neighbours are sharing, reduce food waste and meet new people!

Launched in the Netherlands in 2012, the idea has caught on to the extent that Ahold have kicked off trials at an Albert Heijn outlet in Amsterdam, in conjunction with Shareyourmeal.

More details as part of a larger agenda within the sharing-economy via a Ted-talk by the founders here.

When you register on the website, you will automatically receive e-mails listing all the meals in your neighbourhood. Or you can check out the website to see which meals are on offer near you.

Incidentally, for UK NAMs that feel this might be a ‘foreign’ idea for use abroad, www.shareyourmeal.net already lists local consumer-cooks and their customers availing of the service in the UK...

Seriously, albeit little acorns thus far, the idea obviously taps into a felt-need reflecting these unprecedented times - like discounters/pound shops? - and is unlikely to simply fade away should the good times roll…

Time for food service suppliers - and innovative retailers, including Amazon (!) -  to find a way in, before this new marketplace discovers that it can survive, and even  thrive, independently…?

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