The supermarket group has signed a deal (supplying products to pubs, restaurants, and hotels as part of a drive to rapidly expand its wholesale division) with Starstock, an online portal that enables foodservice businesses to order directly from suppliers.
The move means that hospitality firms will be able to buy products produced by Morrisons to use in their kitchens. Starstock already has partnerships with brand manufacturers including Asahi, Coca-Cola and Britvic.
NamNews Implications:
- The first of many likely innovations when Morrisons moves into private equity ownership.
- Freedom to experiment in ways that a traditional Morrisons could not.
- With EBITDA improvement the key criterion.
- See ‘The Implications of Private Equity Takeover of a Mult’
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