Thursday 6 October 2022

Corona Launches Online Lifestyle Store

AB InBev has announced the launch of its online lifestyle store for its Corona beer brand.

The European shop is a collaboration with sports and lifestyle retail company Cube Partnership after a deal was brokered by AB InBev’s exclusive licensing representative IMG.

Corona’s lifestyle collection includes a range of organic cotton t-shirts and sweatshirts that are made using natural dyes and water-based prints.

In addition, all products use plastic-free packaging.

Maxime Pudzeis, head of licensing EMEA at AB InBev, said: “We are delighted to partner with Cube to create Corona’s first online lifestyle store. It will provide the perfect launchpad to expand and diversify our consumer offerings with sustainable products that embody everything people love about the Corona brand.

“Building on the success of Corona’s previous apparel collaborations, we are determined towards delivering exciting and innovative collections that truly elevate the consumer and partner experience to the next level.”

NamNews Implications:
  • Having survived and thrived through the ‘pandemic’, a beverage saddled with what could have been one of the most unfortunate brand names in history…
  • …is now opening an online lifestyle store.
  • AB InBev have to be congratulated for imagination and courage at all levels…
  • (Lesser companies would surely have ditched the brand?)
  • Perhaps a pointer at how we should all place Covid in perspective.
  • And revert to ‘Business as usual’ in spite of the unprecedented distractions…
#BusinessAsUsual #Unprecedented #Lockdown #ShoppingHabits

No comments: