Friday, 9 May 2014

NIVEA Child-minder App


The app that helps you locate your kids on the beach via a sunscreen print-ad cutout bracelet.

This app is a tool for you to monitor your kid’s location, designed by Nivea Brazil and their agency FCB. Detach the bracelet from the NIVEA SUN Kids print on Revista Veja (04/23/2014 edition), download this app and use the Bluetooth 4.0 technology to monitor who is using the bracelet up to a distance of approximately 30 meters.

You can set an alarm to sound at the distance you define, within an approximate range.
See the clip here

A no-brainer for beaches everywhere, but why stop at beach-applications when kids need watching 24/7...

Shop-window pulling power?

                                                                                          pic: Girls at Her.ie desk via Joe.ie 

Thursday, 8 May 2014

GSCOP – The NAM’s opportunity to influence its application

Given that NAMs operate at the supplier-retailer interface and often bear the brunt of any breakdown in the relationship, they are probably well qualified to assess the extent to which joint business objectives are being hampered by Code-related issues.

NAMs are also best placed to benefit from any improvement in trade relationships….

GSCOP and the appointment of a Groceries Code Adjudicator were obviously steps forward, but this anonymous survey gives suppliers an opportunity to give their opinion on how the Code currently works in the real world, without the possibility of adverse reaction by their customers.

The survey is being conducted YouGov, on a site that is independent of the GCA, to preserve respondents’ anonymity.

Obviously the more people that complete the survey, the more influential will be its output. It will also give respondents a personal stake in the results that will be presented at the GCA Conference on 23rd June 2014.



Wednesday, 7 May 2014

Negotiating domestically against hopelessly uneven odds...

Ever wondered how your kids inherited - from the other household expert - and apply high level negotiating skills without ever meeting a buyer?

How they can up-the-ante in terms of the number of bedtime-stories on the evening you arranged to go to the game… How demand levels are even determined by the way you close the car-door on arriving home...

If in doubt, think of the innate skills and insight deployed by your domestic negotiators, by reflex, in beating you hands-down every time:
- A deep and abiding knowledge of every aspect of your character
- Seemingly infallible memories of even the most trivial of events, with word-perfect recall when required
- Infinite levels of sensitivity to your verbal and non-verbal behaviour
- Keen observation and monitoring of how you ‘negotiate’ with the other family experts
- Unashamed access to, and use of, every emotion in the ‘book’

However, the real issue is that we were all expert negotiators at the same age, but somehow (too many workshops?) developed the belief that something more ‘professional’ was required when dealing with ‘real’ negotiators…

In practice, deep study and playback of our domestic encounters might provide more insight and yield even more tools for your repertoire.

Come to think of it, why not explain ROCE to family members and let them flesh out subtleties and applications that you and I can only dream about…?

From an idea inspired by Jeremy Blain

Ambiguity in negotiation....(2)

“Oh! its you”

At least seven ways of conveying your feelings when answering a phone-call from the buyer…Why not try it?

In turn, practice will increase your sensitivity to the buyer’s reaction when you call…

You will hear more when you listen to the music behind the words in negotiation, remembering that the more you hear, the less you will need to give… 

Ambiguity in negotiation....(1)

"I never said you wasted my trade-investment...."

Seven levels of ambiguity, depending on which word you stress i.e. Always listen to the music behind the words in negotiation

Based on an idea in Ha! by Scott Weems


Michelangelo's David showing signs of weakness in the ankles..


Recent BBC reports indicate that the development of hairline cracks in Michelangelo's statue of David indicate risks of collapsing under its own weight because of strain on the sculpture's "weak ankles".

In fact, some would say that the statue has not been the same since its three month’s loan to the US for exhibition at Washington’s National Gallery of Art to open 'The Year of Italian Culture….'

Sunday, 4 May 2014

Your supermarket needs YOU!

                                                                                                                                   Pic: British Library
You already give us:
  *  Retail margin: 25%+
  *  Free trade credit: 45+days
  *  Trade investment: up to 20% of our purchases
  *  Deductions: up to 7% of invoice value
  *  Advice, Innovation and ATL spend...

In the coming price war, ask not what you can do for your supermarket, 
Ask what we can do for you......