Monday, 17 November 2014

Supermarkets facing big store closure - Why the big deal?

Mark Price's predictions of big store closures in The Sunday Telegraph should be no surprise to NAMs that know their ROCEs.

Essentially, retailer share prices are driven by the rewards they generate for risk. In other words, if a retail (or any other) business fails to generate an adequate pre-tax Net Profit on the Capital Employed in the business, then the ROCE will fall, and with it, the share price.

This means that in the case of large space outlets, say 100,000+ sq. ft., it is vital that sales/sq. ft. of at least £1,000 p.a. are generated, otherwise that outlet will dilute the group's performance.

As NamNews readers will know, the structural changes taking place in retail, such as consumers buying less and shopping more often means that the cost of driving out-of-town becomes an increasingly expensive issue, and not just for cash-strapped shoppers. Moreover, given the economic uncertainties, and the increasing ease of buying online, shoppers have become increasingly attracted to discounters and convenience stores, closer to home.

As you know, retail is meant to be flexible, capable of responding to any change in consumer demand. 

Unfortunately, UK retailers made the mistake of building and holding large space retail units, where scale economies helped them to generate high net margins, as long as sales remained high. With the benefit of 20/20 hindsight, holding rather than selling and leasing back the store meant that it was put in the Balance Sheet as a capital item, part of the Capital Employed. This meant that high net margins were required in order to produce an adequate ROCE of 15% or more.

With falling sales in large outlets, resulting in the same overheads eating into the margin, the retailer is faced with the dilemma of finding alternative uses for some of the space - such as restaurants, entertainment, and leisure - the only proviso being that these alternative options generate at least £1,000+ per sq. ft. p/a.

Alternatively, suppliers can help by organising in-store theatre initiatives that drive sales to such an extent that the overall store's selling intensity is greater than £1,000 per sq.ft./annum.

Otherwise, the store closes, or is hopefully sold off to other businesses that can exceed the sales-to-space parameters of viable usage, in order that the remainder of the estate, with a smaller footprint, can generate a level of ROCE that the City rewards via share price increases.

Failing that, the retailer slowly goes out of business..., whilst suppliers become stronger...

Unfortunately, and fortunately, it is as simple as that.  

Friday, 14 November 2014

When an unexpected listing may benefit from a Drone defibrillator...

                                                                                                                              pic: EPA

Whilst many NAMs may be focused on Amazon’s latest trial of same-day drone drop-offs in Cambridge, a more useful application might be where speed of reaction can mean a difference between life and a death. Alec Momont at The Netherlands’ Delft University of Technology has unveiled an ambulance drone that can fly up to 100 km/hr to deliver a defibrillator to a patient in mere minutes…

The ambulance drone is a hexacopter painted in yellow. It can be dispatched to a location within 12 sq. km in about a minute. Upon landing, anyone able to help the victim will be talked through using the attached defibrillator by an operator. The drone has an on-board camera which allows the operator to talk to the victim and provide instructions to whomever is on the ground – essentially serving as a remote paramedic...

Given the $19k price-tag, and the stretched budgets of the emergency services, perhaps there is scope for some collaborative efforts by suppliers living within 12 sq. km of Cheshunt?

See a video that shows what the ambulance drone does - and how the project came to fruition - here

Hat-tip to Francisco and Rui for the pointer


Thursday, 13 November 2014

Retailers' share prices - a useful KPI for NAMs?

Tesco shares have collapsed by 43%, Morrisons is down 33% and Sainsbury’s share price has fallen by 30% during the past 12 months, as anyone that matters, knows...

Given that most key executives are remunerated in part with share options, it follows that optimising the share price has to be high on the agenda in the mults. This means that understanding share price drivers can add another dimension to a NAM's insight, and negotiating repertoire...

First, the professionals want to ensure that the value of all the cash, stock and property owned by the company is worth more than the current share price, i.e. Market capitalisation.

Second, they try to get an estimate of future earnings, in order to judge the likelihood of getting some part of what remains after the other creditors have been paid.

All of this can be driven by the retailer's ROCE, the ultimate measure of profitability, a KPI that can be directly driven by the NAM's bag of brands...

Still feeling that the share-dimension pits you against the experts overmuch?

If so, it should be kept in mind that most shareholders and their advisers study open domain data in arriving at their perception of what a share is worth. Their experience of retailers as businesses is usually confined to shopping in the aisle, whereas NAMs actually work in the engine room, negotiating with the guys that drive the business. This means that a stock market-literate NAM can possess a level of insight that far exceeds that of a NAM limited to ‘the five selling-points that make our brand unique’.

Incidentally, one way of adding some immediacy to a NAM’s share-price sensitivity is for a supplier to authorise the purchase of £100 of shares in the NAM’s retail account, on expenses. Nothing beats owning a piece of the customer to add focus…

However, the NAM should be forbidden from owning much more than £100 worth, to avoid any temptation to use Trade Investment or improved credit terms to add value to the share price (!)

Wednesday, 12 November 2014

Sainsbury's results - welcome to the real world of UK retail

Today’s interims reveal no surprises, and together with the Tesco, Morrisons and Co-op revelations, and given the relative transparency of Asda’s results and dialogue with the stockmarket (via Walmart), it can be assumed that everything is now out in the open, with the major players acknowledging that 'The grocery sector is undergoing structural change as customers shop more frequently, using online, convenience and discount channels more’.

True, the Tesco SFO investigation may eventually yield some additional output, but in the main this will be limited to more precise definitions of the elements of Commercial Income along with some amendments to accounting process and a switch to results-based reward that major retailers will ignore at their peril.

The UK version of capitalism is generally very forgiving, provided stakeholders can rely on the truth of what they are shown, and there is no reason to second-guess via the share price. Therefore a line will be drawn and all will move forward.

In other words both Coupe and Lewis are openly clearing the decks and making ready to do battle with the discounters and other retailers, on the premise that in a flat-line market, any growth comes at the expense of the competition… 

Share prices will inevitably follow…

From suppliers’ points of view, we are into a new era of transparency and demonstrable value-for-money, real-time.

Retailers are now into cost-cutting mode with aggressive sell-off of non-productive assets (and suppliers?) a key feature of the programme.

In future, everything will be measured, with a heavy emphasis on assessment in terms of demonstrable impact upon ROCE - the driver of share price.

This means that NAMs will need to re-calculate the cost of every element of the trade offering, especially Trade Investment, and will be expected to demonstrate the benefits of compliance via the impact on a retailer’s P&L and Balance Sheet.

In turn, given the challenges faced by the multiples, and their overt need for help, suppliers are in a once-only position to demand fair-share dealings in return.

For those that hesitate to grasp this unprecedented opportunity, this could well be the last trick they will miss…

Tuesday, 11 November 2014

The ultimate in H&B convenience, or another pharmacist missing an open goal…?

                                                                                                               pic: Streetoutpost.com

Think about the effort required to punch through an apathy-inducing media-flood, successfully engage with a consumer suffering from a minor ailment, unwilling to ‘trouble the doctor’, but still wanting medical advice, prepared to make a journey to a pharmacy, with little or no instore guidance on where to ask, suffer the potential embarrassment of describing symptoms to a ‘stranger’, and willing to accept advice that, in the circumstances, over-rides the normal price obstacle, and if successful, is more than likely to tell a friend….

In these unprecedented times, a consumer self-presenting in this manner at point-of-purchase and being ignored, eventually has to represent an opportunity for multiple retailers...

The resulting move from opportunity to threat is a real pity, especially when independent pharmacists have had at least thirty years to get it right… 

Friday, 7 November 2014

Dark-net lessons for Light-net suppliers?

According to a fascinating article in The Economist, business is thriving on the anonymous internet, despite the efforts of law enforcers.

In fact, following last year’s closing down of Silk Road, a drug-dealing site on the “dark net”, dozens of dark-net Amazons and eBays (also known as crypto-markets) have sprung up to fill the void. They are not only proving remarkably resilient but expanding their offerings and growing more sophisticated.

Major players include Agora (weed, powders, pills and guns), whilst Evolution sells stolen credit-card, debit-card and medical information, guns and fake IDs and university diplomas...

These players operate in a different league to ‘normal’ in-house scammers such as those rogue employees of legitimate online providers that substitute rocks for high-end products ordered online.

According to the article, the dark retailers are into consumer satisfaction and repeat-purchase, in that narcotics product quality is higher than street trades, largely thanks to an Amazon-like five-star customer-review system (!).  In a den of thieves, high ratings are sellers’ lifeblood. Reputation is crucial when clients know they cannot fall back on small-claims courts or arbitration….

According to James Martin, author of “Drugs on the Dark Net”, the big markets’ customer service and marketing strategies increasingly resemble those of legitimate retailers. They are quick to apologise for technical glitches. Two-for-one specials, loyalty discounts and promotional campaigns are common (on Smoke Weed Day, say). Other methods borrowed from the corporate world include mission statements, terms and conditions, and money-back guarantees..

The key issue for legitimate suppliers has to be the fact that when even the crooks are raising the standards in consumer-satisfaction, how vital it is that Light-net providers adopt a zero-tolerance approach to their own online offering… 

HT to Anette Rahbek for pointer to the Economist article   

Thursday, 6 November 2014

Phone- box conversions to mini-shops and cafes

                                       

                                                          pics: Brian Moore, Brighton

A Brighton-based charitable trust, Thinking Outside the Box supports homeless projects by giving a percentage of its earnings from the retail uses of converted phone boxes, according to the Bradford Telegraph and Argus.

It has the support of Miles Broe Architecture: "The K2 and K6 red phone boxes are iconic pieces of both engineering and architecture. The aim of this proposal is to redefine their usage to suit modern day needs and requirements without compromising their external appearance on the street scene."

The application is part of a scheme to convert a number of disused BT kiosks into small retail outlets, selling products such as ice cream and coffee.

Mr Broe said: "The formula is simple and Miles Broe Architecture brings their planning experience to bear on rolling out these proposals nationwide.

"Working with the charity Thinking Outside the Box, British Telecom and registered charities to safeguard many dilapidated and misused listed phone kiosks, the charity will provide training for jobs within the programme."

Projects were granted planning permission by Brighton and Hove City Council in September last year (see pic) followed by Plymouth and Nottingham, with planning permission currently awaiting approval in Bradford..

A possible sponsorship opportunity for the mults?

Wednesday, 5 November 2014

Your customer needs you, specifically...



Driven by the savvy consumer’s demand for personal attention, expressed in shopping behaviour, the retailer completes the consumer-shopper-retailer need-set in wanting 1:1 treatment.

Even if the retailer forgets, suppliers have to remember that their offer, tailored to the retailer’s business needs, has to have inbuilt characteristics designed specifically to meet shopping and consumption requirements.

A supplier cannot even get close, without starting with a deep understanding of what makes this, not any, consumer special.

In the ‘old days’ i.e. before 2008, we used to study the needs of the consumer with the aim of segregating ‘our’ consumer-base into six manageable consumer segments, in turn driving some token tailor-making of our consumer-offering. This we adapted to produce an acceptable bundle for ‘our’ retailer, leaving the retailer to look after the needs of ‘their shopper’, in the aisle, an area increasingly off-limits for suppliers.., often by a combination  of desire and design…

As you know, this has all changed… (if you don’t think so, give me a call…)

The savvy consumer now wants real-time, demonstrable value-for-money, and as a shopper in the aisle, uses mobile-access to comparisons at all levels in order to ensure they are not missing a better-tailored trick available elsewhere, and votes with their feet.

A successful retailer, despite unprecedented distractions, recognises this consumer-shopper as the real starting point for developing an offer-request that reflects the combined needs of consumer-shopper-retailer. Suppliers neglect this new appetite at their peril, obviously ensuring at the same time that this highly specific treatment of the retailer meets the financial needs of the supplier’s  business.

Thus the supplier has to tailor the offering on three levels, per consumer, and find ways of making it work financially.

Unfortunately, at the last count, statistics indicate the UK’s population currently stands at 63.7m people, your new KPI for tailor-making…