Tuesday, 7 February 2017
Thursday, 12 January 2017
Tesco Continues Recovery with Solid Q3 and Christmas Trading Results
Tesco latest Trading Results sugests the following Implications for NAMs:
Where at: In a relatively flat demand environment, it could be said that Tesco is growing at the expense of Asda and Sainsbury’s in the mults channel and slowing the growth of the discounters, at best
Where headed: For this to continue, Tesco will have to sustain its relative competitive appeal…
Effect on you: This has to mean continued pressure on resisting supplier cost price increases…
Action: Essential that branded NAMs reassess the degree of match between their consumer profiles and the traffic-profiles of individual mults, as a basis for differentiated trade strategies that optimise supplier labelling of customers as invest, maintain or divest, and negotiate their cost-price increases accordingly
Where at: In a relatively flat demand environment, it could be said that Tesco is growing at the expense of Asda and Sainsbury’s in the mults channel and slowing the growth of the discounters, at best
Where headed: For this to continue, Tesco will have to sustain its relative competitive appeal…
Effect on you: This has to mean continued pressure on resisting supplier cost price increases…
Action: Essential that branded NAMs reassess the degree of match between their consumer profiles and the traffic-profiles of individual mults, as a basis for differentiated trade strategies that optimise supplier labelling of customers as invest, maintain or divest, and negotiate their cost-price increases accordingly
Wednesday, 11 January 2017
Food Suppliers Squeezed As Recovering Supermarkets Push To Remain Competitive
Latest news of cost-increase resistance by buyers raise the following issues for NAMs:
Where at: Surprise, surprise! Whilst pragmatic NAMs do not expect retail buyers to roll over and accept cost-price increases, some state of equilibrium will be required to minimise supplier concentration and less choice…
Where headed: …if fewer, more powerful suppliers emerge in the coming months
Effect on you: Smaller players in niche categories can survive by optimising their (realistic) place in the market
Action: Time to revisit fundamentals of real consumer demand vs. available alternatives to define core proposition. Then numbers, numbers, numbers to calculate cost and value and build a financial rationale
Where at: Surprise, surprise! Whilst pragmatic NAMs do not expect retail buyers to roll over and accept cost-price increases, some state of equilibrium will be required to minimise supplier concentration and less choice…
Where headed: …if fewer, more powerful suppliers emerge in the coming months
Effect on you: Smaller players in niche categories can survive by optimising their (realistic) place in the market
Action: Time to revisit fundamentals of real consumer demand vs. available alternatives to define core proposition. Then numbers, numbers, numbers to calculate cost and value and build a financial rationale
Monday, 9 January 2017
Disappointing Results for Discounters whilst Tesco and Morrisons Continue their Recovery
Latest News of Christmas trading raise the following implications for NAMs:
Where at: The combination of intense price-warfare and consumer expectation ‘that 2017 will be more expensive’ gave a boost to most Christmas sales, while suppliers and retailers absorbed pent-up cost-price increases
Where headed: Q1 will reflect real world conditions in terms of price increases i.e. a re-set in relative performance where historical performance counts less..
Effect on you: Opportunities for pro-active NAMs while competitors await trends and perhaps an expectation of a return to normal
Action: Why not assume that you are re-launching everything in Q1 and re-assess your relative competitive appeal on that basis?
Where at: The combination of intense price-warfare and consumer expectation ‘that 2017 will be more expensive’ gave a boost to most Christmas sales, while suppliers and retailers absorbed pent-up cost-price increases
Where headed: Q1 will reflect real world conditions in terms of price increases i.e. a re-set in relative performance where historical performance counts less..
Effect on you: Opportunities for pro-active NAMs while competitors await trends and perhaps an expectation of a return to normal
Action: Why not assume that you are re-launching everything in Q1 and re-assess your relative competitive appeal on that basis?
Saturday, 7 January 2017
Thursday, 5 January 2017
M&S Agrees To Grocery Price Rises Following Supplier Threats
Marks & Spencer has reportedly accepted wholesale price rises of up to 15% on some of its grocery lines after suppliers threatened to withdraw their products.
Where at: Clearly at the limits of supplier & retailer cost absorption, with ‘public’ announcements best left to the post-agreement stage
Where headed: Some face-saving rationalisation, knowing that scale savings rarely transfer directly into significant reductions in cost of production
Effect on you: opportunity for NAMs in other customers to watch from the ringside, and learn from premature moves
Action: Stick to defensible price increases based on latest analysis of competitor and customer financials…
Sunday, 1 January 2017
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